THE GAP WHERE YOUR MARGIN LIVES
Starlink reselling has one core economic fact: your margin is the gap between the wholesale capacity you commit to and the plans you sell against it.
Manage that gap well and every unsold gigabyte becomes profit. Manage it badly and the same gap works against you. Capacity you paid for sits idle. Heavy users blow through the contract ceiling. The overage lands on your bill, not theirs.
Most resellers run this on spreadsheets. Pull usage from the Starlink dashboard, reconcile it against contracts, hope nobody spikes before month end. At 50 kits that is painful. At 500 it is a full-time job. At 5,000 it is where margin goes to die.
Starfleet Hub was built for exactly this gap. It treats wholesale Starlink capacity as a commercial asset: pooled, allocated, monitored, and protected in real time.
ONE CONTRACT, MANY CUSTOMERS, ZERO GUESSWORK
Three layers, one source of truth.
Base Pools
Base pools mirror your Starlink contracts. One base pool per wholesale commitment, synced with actual usage every 15 minutes.
Data Pools
Data pools carve each base pool into virtual portions: one per partner, per customer, per fleet, per project. A distributor can hand a dealer 5 TB of a 50 TB contract without handing them the contract.
Plans
Plans package pool capacity into what customers buy. Four plan types (data block, pool, impact, and shared) cover every commercial construct a reseller needs, each with its own limits, pricing, and per-customer permissions, all managed on the platform behind the pools.
Every kit's usage rolls up the hierarchy in near real time, so you always know how much of each pool is spoken for, how much is consumed, and how much headroom is left to sell.
THE 50 TB EXAMPLE
Say you sign a wholesale contract for 50 TB a month. You sell 120 customer plans at 1 TB each: 120 TB of nominal allowance against 50 TB of paid capacity.
That sounds reckless. It is not, because usage never matches allowance. In a typical month most sites use 300 to 500 GB, a handful spike, and total consumption comes in near 45 TB. The 120 plans you billed cost you one 50 TB commitment. That difference is your margin.
The risk is the exception month: a construction fleet streams video for three weeks and aggregate demand heads past 50 TB. Without controls, the overage bills to you at wholesale rates and a good month turns bad. With Starfleet Hub, per-plan limits and pool-level throttling engage before the ceiling, and heavy users are offered top-ups at your retail price to keep running at full speed. The spike becomes revenue instead of an overage bill.
THE CEILING HOLDS ITSELF
Selling against a shared pool only works if the ceiling holds. Three mechanisms hold it, and none of them need an operator awake.
Automatic Throttling
Every plan carries a usage limit. When a kit reaches it, the platform throttles the service on its own: the customer stays online, your pool stops draining, and nothing new reaches your wholesale bill. Throttling and unthrottling run on the sync cycle, hands-free.
Self-Service Top-Ups
A throttled customer is a customer ready to buy. Top-ups let them buy more data from their own portal at the price you set, with the limit raised the moment payment lands and full speed restored. Overage stops being a cost you absorb or a dispute you fight. It becomes a product you sell around the clock, without a support ticket. Automatic top-ups go one step further: customers opt in once, and the platform buys the next block for them when they run out.
FlexiCap Budgets
Uncapped self-service creates its own bill shock. FlexiCap puts a monthly top-up budget on each customer. Spending is tracked across every top-up source, self-service pauses on its own when a customer hits the budget they agreed to, and mid-cycle budget changes clear the pause the moment there is headroom again. Predictable for them, collectable for you.
The result: your contract ceiling is a hard limit, your customers' limits are a sales channel, and the gap between the two is margin you keep.
POOLS STOP THE LEAK. PLANFIT FINDS MORE.
Pools protect the margin you have. PlanFit Analytics tells you where the rest is hiding. It compares what each device costs you at wholesale against what you bill for it, flags under-used allowances and oversubscription risk, and ranks the fixes: plans to downgrade, kits to reassign, customers to upsell, prices to revisit. Each recommendation comes with a plain-language explanation of why.
One reseller's PlanFit review is where the 23% margin story below started.
PROOF, NOT PROMISES
23% Margin Increase
A leading South American reseller restructured its pools and plans on Starfleet Hub and increased margins 23% on the same fleet, without raising a single retail price.
10,000+ Kits
Resellers run more than 10,000 Starlink kits on the platform today, across 3+ continents, from single-country ISPs to maritime fleets.
99.9% Uptime
Usage syncs from Starlink every 15 minutes and pool state is recalculated continuously, backed by a 99.9% uptime SLA.
The names stay private, because our customers' pool structures are their competitive edge. The numbers are the point.
DATA POOL QUESTIONS, ANSWERED
What is a Starlink data pool?
A data pool is a shared data allowance that a group of Starlink kits draws from, instead of each kit carrying its own fixed allowance. In Starfleet Hub, base pools mirror your wholesale Starlink contract and data pools carve that capacity into portions for partners, customers, or fleets. Usage across every kit in the pool is tracked in near real time.
Can I sell more plan capacity than my Starlink contract includes?
Yes, and most profitable resellers do. Customers rarely use their full allowance in the same month, so you can sell plans that add up to more than the pool behind them. Starfleet Hub makes this safe by watching aggregate usage in real time and applying per-plan limits and throttling before the pool itself runs out. You keep the margin between what you sold and what you bought.
What happens when a customer uses all of their data?
You decide. The plan can throttle the service on its own at the limit, so the customer stays connected while your pool stays protected. From there the customer can buy a top-up through their self-service portal, which lifts the limit at once and bills them for the extra data. No overage surprise for them, no absorbed cost for you.
Do customers have to call us to buy more data?
No. Self-service top-ups let customers buy extra data from their own branded portal, day or night. The purchase raises their limit right away, restores full speed if they were throttled, and lands on their invoice. FlexiCap budgets cap how much any customer can spend on top-ups in a month, so self-service never turns into a billing dispute.
How is this different from the standard Starlink dashboard?
The Starlink dashboard shows your account the way SpaceX sees it: one flat list of service lines. It has no concept of your customers, your retail plans, your pricing, or your margin. Starfleet Hub sits on top of your Starlink accounts and adds the commercial layer a reseller needs: pooled capacity, a partner and customer hierarchy, four plan types, throttling, top-ups, and wholesale-versus-billed margin reporting.
Does this work across multiple Starlink accounts and countries?
Yes. Starfleet Hub manages kits across multiple Starlink accounts, contracts, and countries from one console, bills in 30+ currencies, and runs in four languages. Resellers use it today to manage more than 10,000 kits across 3+ continents.
